Our Story
The Moment Everything Changed
I was 47 when I noticed I couldn't keep up with my daughter on our Saturday morning hikes anymore. Not out of breath—just different. My joints felt stiffer. My recovery took longer. That mental sharpness I'd always relied on? Gone by 3 PM most days.
I chalked it up to "getting older." That's what everyone does, right?
But something didn't sit right with me. My grandparents stayed active well into their 80s. They worked their land, stayed sharp, moved with purpose. Why was I feeling worn down at 47 when they were still vital at 70?
That question consumed me.
The Research Rabbit Hole
I started digging into the science of aging. Not anti-aging creams or quick fixes, but the actual cellular mechanisms. That's when I discovered NAD+—a coenzyme that exists in every cell of your body, powering everything from energy production to DNA repair.
The data was startling: by age 50, most people have lost 50% of their NAD+ levels. By 80, you're down to just 1-10% of what you had in your youth.
But here's what really grabbed me—this wasn't inevitable. This decline had a starting point.
The 1950s Turning Point
Through my research, I uncovered something that changed how I saw everything. Before 1950, people aged differently. The shift happened when:
- Processed foods replaced whole foods, depleting the B vitamins needed for NAD+ synthesis
- Sedentary lifestyles became the norm, reducing the natural NAD+ production that comes from movement
- Environmental toxins increased exponentially, forcing our cells to burn through NAD+ for repair
- Chronic stress became our baseline, draining NAD+ reserves daily
Modern life was systematically depleting our cellular batteries faster than our grandparents ever experienced.
This wasn't genetics. This was environment.
My Expensive Education
I tried everything. NAD+ IV therapy at $500 per session. Premium supplements at $90 a month. Budget options that oxidized in the bottle. Subscription services that locked me in and delivered inconsistent results.
I spent over $3,000 in six months.
Some worked temporarily. Most didn't work at all. The ones that showed promise were either prohibitively expensive or had quality control issues that made me question what I was actually putting in my body.
The worst part? I spoke with my doctor about my fatigue and declining energy. Her immediate response: "Let's put you on Metformin."
I wasn't diabetic. I was experiencing cellular decline that medicine treats as inevitable.
The Breaking Point
Eight months into my experiment, I found a research-grade NMN supplement and committed to three months. I also insisted my doctor run comprehensive bloodwork before and after.
Week three, I noticed my joints felt different—less stiff in the mornings. By month two, I was hiking with my daughter again without that heavy, dragging feeling. But I wanted proof beyond how I felt.
When the bloodwork came back, my doctor called me personally.
My biological age markers had shifted by 12 years. My inflammation markers dropped significantly. She said, "In all my years of practice, this is the first time I've seen claimed benefits actually show up in bloodwork."
But there was a problem.
The Mission
The supplement that worked cost $89 a month. The quality was inconsistent between batches. The company had no transparency about sourcing or testing. And when I tried to buy it for my parents, the subscription trap and hidden fees made me furious.
I had a choice: keep quiet and pay the premium, or do something about it.
I chose to build what I wished existed.
Building Something Better
I spent the next year working with researchers and manufacturers to create a NAD+ supplement that met three non-negotiables:
1. Clinical-Grade Quality Without the Clinical Price Third-party tested, pure, bioavailable NAD+ precursors at a price point that doesn't force people to choose between their cellular health and their budget.
2. Transparent, No-Games Business Model No subscription traps. No auto-renewals you can't cancel. No hidden fees. If we can't earn your loyalty through results, we don't deserve it.
3. Honest Expectations Not everyone responds the same way. Not everyone sees results in the same timeframe. We're not here to overpromise. We're here to deliver a quality product backed by science, and let your biology do what it's designed to do when you give it the right tools.
What We Believe
We believe that the cellular decline you're experiencing isn't a life sentence—it's a signal.
We believe that modern life created this problem, and modern science can address it.
We believe you deserve to move like a younger person, not just look younger on the surface.
We believe that bloodwork and biological age matter more than marketing claims.
We believe that quality supplementation shouldn't require a second mortgage.
Where We Are Today
Nura now serves thousands of customers who refuse to accept "feeling their age" as inevitable. Our community includes executives, parents, athletes, and grandparents who all share one thing: they're not willing to let modern life rob them of their vitality.
We've seen 60-year-olds drop their biological age by 26 years. We've read testimonials from people who thought their joint pain was permanent. We've watched customers send us their bloodwork showing improvements their doctors called "remarkable."
But more than the metrics, we've built something that matters: a company that treats cellular health as a right, not a luxury.
The Deeper Truth
Here's what I've learned on this journey: You don't age because time passes. You age because your cellular batteries run down, and modern life accelerated that process in ways previous generations never faced.
NAD+ isn't a magic bullet. It's not a cure-all. But it is the cellular currency that powers nearly every critical function in your body. When those levels decline, everything else follows.
Restoring NAD+ isn't about chasing youth—it's about reclaiming the vitality that modern life systematically depleted.
Why This Matters
My daughter is 22 now. She's already living in the same environment that drained my NAD+ by age 47. The processed foods, the stress, the toxins, the sedentary default—they're all still here, and they're getting worse.
I built Nura so she doesn't have to feel at 47 what I felt. So you don't have to watch your vitality slip away and accept it as normal. So your cells have access to what modern life is burning through faster than nature intended.
This isn't about living forever. It's about living fully for as long as you're here.
That's worth fighting for.
— Founder, Nura
P.S. - If you're reading this and thinking "this sounds like my story," it probably is. The cellular decline I experienced isn't unique. It's happening to millions of people who think they're just getting old. They're not. They're experiencing a fixable problem that modern life created. Let's fix it together.